thedailywhat: Marketing Campaign of the Day: Ad agency Crispin Porter + Bogusky were recently hired by Big Carrot to update the packaging of baby carrots with an eye toward appealing to the junk food generation. The $25 million campaign is set to include such innovations as: Doritos-like package designs; carrot vending machines; seasonal tie-ins (e.g., Halloween “scarrots”); and even an iPhone app “powered by the sound of folks munching carrots in real time.” Frito-Lay, for their part, say they are “happy to serve as an inspiration.” “We know people don’t eat enough fruits and vegetables,” spokesperson Chris Kuechenmeister was quoted as saying. “We applaud any effort to provide consumers with a wider range of snacking options.” [usatoday.]
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thedailywhat:

Marketing Campaign of the Day: Ad agency Crispin Porter + Bogusky were recently hired by Big Carrot to update the packaging of baby carrots with an eye toward appealing to the junk food generation.

The $25 million campaign is set to include such innovations as: Doritos-like package designs; carrot vending machines; seasonal tie-ins (e.g., Halloween “scarrots”); and even an iPhone app “powered by the sound of folks munching carrots in real time.”

Frito-Lay, for their part, say they are “happy to serve as an inspiration.” “We know people don’t eat enough fruits and vegetables,” spokesperson Chris Kuechenmeister was quoted as saying. “We applaud any effort to provide consumers with a wider range of snacking options.”

[usatoday.]

Source: thedailywhat

665 Notes/ Hide

  1. stageofslumber reblogged this from thedailywhat
  2. cheattowin reblogged this from advertisingftw and added:
    Love love love LOVE.
  3. pekosa reblogged this from thedailywhat
  4. ciaervo reblogged this from thedailywhat
  5. artgurliee reblogged this from luckybastrd
  6. pretzel-diva reblogged this from thedailywhat
  7. crystalsoulslayer reblogged this from supersaiyanswagga
  8. chizel852 reblogged this from leejay and added:
    LMAO all I can think of is French class… :P
  9. europeboundd reblogged this from thedailywhat and added:
    I HAVE THESE :D they
  10. tomorrowstea reblogged this from thedailywhat
  11. onewhoturns reblogged this from thedailywhat
  12. dimplesandasmile reblogged this from thedailywhat
  13. kisskissrose reblogged this from sashosh
  14. sashosh reblogged this from andallthatjazz
  15. sreidmiller reblogged this from thedailywhat
  16. andallthatjazz reblogged this from thedailywhat and added:
    i’m thinking that maybe these should come...guac. just saying, guac makes everything...
  17. luckybastrd reblogged this from thedailywhat
  18. pompadoursandpincurls reblogged this from touchmeordont and added:
    LOLOL! You think you can trick me? I know a carrot when I see one!
  19. noiseandkisses reblogged this from shesgoingplaces and added:
    baby carrots all. the. way. kim!
  20. shesgoingplaces reblogged this from thedailywhat and added:
    be thin sliced carrot chips. So good.
  21. heroforsure reblogged this from tospaceandback
  22. tospaceandback reblogged this from thedailywhat and added:
    This actually made me want carrots, not
  23. jbeck1998 reblogged this from thedailywhat and added:
    bet money cheetos...more popular thedailywhat:
  24. whocareswhatfrankiesays reblogged this from thedailywhat and added:
    dip them in icing will i...carrot willingly.
  25. abbynicole reblogged this from elocuento
  26. insomnialover reblogged this from thedailywhat
  27. victoriaisamess reblogged this from thedailywhat
  28. herenye reblogged this from thedailywhat and added:
    lol I really like these....middle one especially - it’s all like “EFF YEAH BABY...

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